Survey with a purpose

Survey results that do not spark meaningful action are wasted effort or worse.  When you ask your membership, residents, clients, or customers for input, a level of expectation is created, that someone will act on the results.  Actions taken based on what is learned, validate not only the purpose of the survey itself, but also the energy and effort put forth by those who participated in the survey.

Starting with a purpose in mind helps formulate effective research.  Knowing what you want to learn and what you intend to do with this knowledge, helps design appropriate questions and helps ensure that the initiatives based on the information gained are focused and more likely to succeed.

When considering a survey, establish clear objectives BEFORE you start writing out the questions. Once you have determined what you what to acheive, you are better able to decide what you need to know.  Armed with a plan you will be much more efficient in developing the tools and resources needed to succeed.