It's a New Year full of Opportunity

The New Year is always a good time to stop, reflect, and move forward in efforts to enhance the service being provided to Members and guests.   In order to improve anything, in other words to get different and hopefully better results, it is usually necessary to do things differently.  And doing thing differently can only be achieved long term by changing the way you think.  Attempting to change the way you do anything, from losing weight to implementing a more effective communication system at the club, requires a change of mindset in order to succeed long term.  If how you think about a goal or process remains the same, and you attempt to take different actions, your results may change short term, but in the long run you inevitably slip back into old habits.  Facilitating real change, requires the courage to step back and look objectively at your past performance, be open to changing your systems to make the impossible possible.  For example, if you have resigned yourself to the impossibility of ensuring that every Member always receives a prompt and appropriate response to their input, it is unlikely that it can happen.  However, its not hard to accept that being continually in touch with your membership and being responsive to their concerns and issues is a great first step to enhancing the service you provide.  Armed with this overarching objective,  making improvements in responsiveness then becomes a simple matter of ensuring your systems are actually facilitating effective interaction. CCMIS has developed a Member Input Tracking System  for precisely this purpose.